Hefty Heroes is a theoretical event collaboration between Hefty trash bags and the long running children's show Sesame street. The event aimed to engage and educate families with young children about the importance and process of waste sorting.

Although hefty is known for strong tear resistant trash bags they also don't have many eco-friendly products and can be associated with environmental waste. Sesame Street focuses on early educational lessons targeted towards younger kids but also is beginning to be replaced by modern childrens shows. 

I researched the aesthetic of the long-running Sesame Street show and recognized that it is quite nostalgic for parents of families with young children. My target audience are families with elementary age children living in metropolitan areas around the United States that would like a fun and simple way to educate children about trash sorting and sustainability practices in the home.

I proposed a nation-wide pop up event where the Hefty Heroes school bus will travel around the United States to visit metropolitan cities to educate children and families how to sort waste and engage in a community clean up with engaging color coded trash bags and cans as well as creating excitement around the possibilities of sustainable practices in the home.